Press Release
(BOSTON) March 15, 2022 – Today Reebok, in partnership with Hasbro, debuts a second Reebok x Power Rangers collection. The line follows the original Reebok x Power Rangers drop, which launched in June 2021, that was inspired by the original Mighty Morphin Power Rangers television series of the 90s.
We highlighted some of the most popular Mighty Morphin characters in the original Power Rangers show with the first collection. This new capsule collection shines a light on some of the most formidable villains featured throughout the Mighty Morphin Power Rangers show. Drawing inspiration from characters including Rita Repulsa, Lord Zedd and Rito Revolto, this line brings to life some of the Power Rangers most worthy adversaries.
Footwear featured in the second Reebok x Power Rangers line include:
- Instapump Fury Rita Repulsa ($200 | GW0782) – This Instapump Fury features all of Rita Repulsa’s signature markings from the icon on the pump ball which represents Rita’s staff, to the bands on the tongue, which resemble Rita’s headband. Rita’s influence even seeps into the materials with pony hair featured on the heel cup to emulate Rita’s headware.
- Hurrikaze II Low Rito Revolto ($140 | GY5928) – The upper of this Kamikaze II Low makes the shoe instantly recognizable as Rito Revolto as the neutral upper represents Rito’s bones and the camo application on the medial side suede resembles Rito’s outfit. Other warnings that this shoe is for villains only is that the sneaker’s tongue includes the Evil Space Alien callout on the right side and the “Danger Ranger” skull and crossbones on the left side.
- Answer IV Lord Zedd ($170 | GZ6897) – Lord Zedd takes over this Answer IV with a red, rippled upper that resembles Lord Zedd’s body, silver overlays that nod to Lord Zedd’s armor and a blue tube along the lateral side which mimics Lord Zedd’s tubes. The villain even shows up on the outsole where Iverson’s face would typically be on this classic basketball silhouette.
UPDATE
A New Pairs of Rebook/Power Rangers Sneakers have been added to the list of upcoming sneaker, inspired by Alpha 5.
Alpha 5 Running Shoes
Beyond the details above, each footwear silhouette contains a sockliner that marks signature moments or features of each character the shoe is inspired by. For example, the Answer IV Lord Zedd sockliner incorporates images of the ingredients in Rita Repulsa’s love potion that she used on Lord Zedd. Each shoe also comes in specialized packaging unique to its character, from the Instapump Fury Rita Repulsa’s “Rita’s Moon Dumpster” box to Lord Zedd’s box inspired by the Angel Grove Community Center.
Completing the collection are five pieces of apparel, including one hoodie, one long sleeve tee and three t-shirts. The hoodie is inspired by the Megazord’s transformation and incorporates a hand-drawn Megazord emblem in the center graphic on the back of the piece. The long sleeve tee embodies the Green Ranger and features several details representative of the character, from his alias, Thomas “Tommy” Oliver, to his “Dragon Dagger.” Finally, the three t-shirts are all in the style of retro arcade graphics and showcase both the heroes and villains of the Power Rangers franchise.
This Reebok x Power Rangers collection will be available in unisex sizing at Reebok.com/power_rangers beginning March 25th
Currently, Power Rangers is celebrating 29 continuous years on the air, making it one of the longest-running kids live-action series in television history, with more than 900 episodes aired to date. Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the series celebrates its 29th overall season with a new season of “Power Rangers Dino Fury,” airing now exclusively on Netflix in the U.S.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their Potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
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