According to an article posted by Retail-Merchandiser’s Website boasting the success of Power Rangers Samurai and the current Power Rangers Super Samurai! It included such strategies as in re-imagining the popular brand:
“Saban Brands looked to the elements that made it popular the first time including monsters, humor, characters and colorful and fast-paced action. Its team even reviewed old episodes and brought back its original executive producer and several original writers. The new series is filmed in high-definition and features advanced special effects.”
The website also showcases that Power Rangers is still a powerful brand:
“Saban’s re-establishment of the brand on television is proving successful. The show draws an average of 2 million weekly viewers and is the No. 1 boys-oriented property on Nickelodeon as well as the top-rated kids action series on television.”
While it also discussed its international reach as well as Saban’s collaboration with Paul Frank, an interesting note was made when it began to discuss the 20th Anniversary of the Phenomenon Franchise:
“Next year will mark the landmark 20th Anniversary of the Power Rangers brand, an occasion for which Saban Brands is already deep in preparation. Plans for the anniversary include a new series, “Power Rangers MEGAFORCE.””
With the reveal of the name we’ve all been wondering is real or not they also discussed the ideals behind the anniversary. They expect that older fans will be able to participate in online activities & special events that will also draw in younger fans.
“We’re in an exciting place as a brand. We look at the 20th anniversary not just as a celebration of the past, but as our entry into a third decade,” Dekel says.
Another interesting note must be mentioned “With new series launching every two years that reinvent the brand and change its theme, Power Rangers looks to remain a force in children’s entertainment. “ It looks like we are going into a new series every two years as we’ve seen with Power Rangers Samurai and not a new series each year as we’ve grown to love over the past 20 years!
I’m not sure if I like that, I mean I’ve always loved a new cast, new Rangers, new Sentai each year. This could mean that Power Rangers will be behind Super Sentai by many years as time goes by.
What do you all think of this new change and the name of the Power Rangers 20th Anniversary?